Built for the Village ·3 months ·6 months – 10 years

The person who helps raise your child is part of your parenting.

If your nanny spends more waking hours with your child than you do, no parenting approach survives that isn't shared with her. This is a focused programme on training, aligning and working with her — not on issuing more instructions.

Small group & community Live sessions हिन्दी & English Support between sessions
The hours of your child's day that happen without you.
The short answer

If your caregiver spends more waking hours with your child than you do, she is part of your parenting rather than adjacent to it. The households where this works best treat the caregiver as someone to be trained and included rather than merely instructed — because to a child, consistency between the adults matters more than which adult is present.

Read this first

One thing that is not a management problem. If you have any concern about your child's safety with a caregiver — anything you've seen, anything your child has said, or a feeling you can't explain — that is not something to work on over twelve weeks. Act on it immediately and directly. Speak to your child, remove the risk, and where warranted involve the police. Please don't wait for a programme.

Sound familiar?

Is this your house right now?

Six moments from a single ordinary day — the hours you're not in the room for.

08:40

The rules are different the moment you leave the house — and you only find out by accident.

11:15

Your child turns to her first when they're hurt, and you feel something you'd rather not name.

13:30

The tablet comes out the second things get difficult, because it's the only tool she has.

16:00

A habit, a phrase, or a way of speaking appears from somewhere, and you can't place it.

18:20

You've explained the same thing four times, and nothing has changed.

19:45

You want to say something, but you don't know how to correct someone without damaging the relationship — or losing her.

Swipe through the day

Why this is the conversation nobody is having

There is a strange gap in parenting advice. Search for tantrums, sleep, or screen time and you'll find thousands of articles. Search for how to work with the person who looks after your child for eight hours a day, and there is almost nothing.

That gap is not because the topic is unimportant. In most urban Indian households with two working parents, the caregiver is present for more of the child's waking day than either parent. She is there for the meals, the naps, the meltdowns, the small negotiations, and the long unstructured hours where most of a young child's learning actually happens.

She is, in every practical sense, part of how your child is being raised. The question is not whether she influences your child. It is whether that influence is aligned with yours, or accidental.

Consistency matters more than approach

Here is the thing that surprises most parents.

For a young child, the difference between two reasonable approaches matters far less than the difference between predictability and unpredictability. A child who learns that a rule holds — with everyone, every time — settles into it. A child who learns that a rule holds with one adult and not another doesn't become confused so much as strategic. They work out who to ask.

This is why the most common parental strategy fails. Repeating instructions to a caregiver produces compliance while you're watching and improvisation when you're not, because an instruction only covers the situation it was given for. Real days are full of situations nobody anticipated.

What transfers is understanding. A caregiver who knows why you don't want the tablet used to stop a meltdown can handle a meltdown you never described. One who only knows that you said no to tablets will reach for whatever else is available — or reach for the tablet anyway, because your child is screaming and she has nothing else.

Instructing, and the alternative

Most households run on instruction. Do this, don't do that, I've told you before.

It is worth naming why that is the default. Instructing is faster. It doesn't require you to explain your reasoning, which you may not have articulated even to yourself. And it sits comfortably inside a relationship that is already shaped by employment and, usually, by class.

That last part is the reason this topic is so rarely discussed honestly. The relationship between an Indian family and the woman who helps raise their children carries real asymmetries of power, money, education and social position. Pretending otherwise produces advice that doesn't work, because it doesn't describe the actual situation.

The alternative isn't to flatten the relationship or to pretend it's a friendship. It's to change what you're transferring. Training means giving her the same tools you're learning — what to do when a child won't eat, how to handle the transition off a screen, what to say when a tantrum starts. It takes more time at the beginning and much less time thereafter.

It also tends to change how the relationship feels for both people. Being trained is a very different experience from being told.

The attachment question, addressed directly

Many parents carry a quiet discomfort about their child's closeness to a caregiver — and then feel guilty about the discomfort itself.

Both feelings are worth taking seriously, and neither indicates a problem. Children form attachments to adults who care for them consistently; that a child seeks comfort from a caregiver is evidence the arrangement is working, not evidence that you are being replaced. Attachment is not a fixed quantity that gets divided. A child who has more reliable adults is generally better off, not less securely bonded to their parents.

What is worth attending to is your own time. The discomfort is often less about the caregiver's closeness and more about how little of the day is yours. That's a real problem, and it has real solutions — but they aren't found by managing the caregiver relationship differently.

What changes when this works

Households that get this right report a similar set of shifts.

The daily friction drops, because there are fewer rules and everyone knows them. The handover stops being an interrogation and becomes a short, useful exchange. Corrections become rarer and less charged, because most situations have already been discussed. And the child, most importantly, stops receiving two different sets of signals about how the world works.

None of this requires a different caregiver. In most cases it requires a different relationship with the one you have.

Start here

Three things to try this week.

01

Write down three rules — not thirty

Most caregiver instructions fail because there are too many of them. Pick the three that genuinely matter to you, write them on a single card, and let everything else go for now.

02

Build a five-minute handover

Not a report. Three questions, asked the same way daily: what did she eat, how did she sleep, and what was hard today. Consistency is what makes it useful.

03

Teach one thing instead of correcting one thing

This week, pick one moment you'd normally correct and instead show her what to do and why. The difference in how it lands is larger than it sounds.

That helps in the moment. Changing the pattern takes something else.

The programme

Built for the Village

Twelve weeks on the relationship that quietly shapes your child's day, and that almost no parenting programme anywhere is willing to talk about.

Weeks 1–3

What actually happens when you're not there

Before changing anything, we build an honest picture of your child's day — the routine, the flashpoints, the moments she is managing alone, and the tools she currently has. Most parents discover their assumptions were wrong in at least one significant way.

Weeks 4–6

The three rules, and how to communicate them

Choosing what genuinely matters, and communicating it in a way that survives contact with a real day. We work on the specific language — including in Hindi — and on the difference between a rule she can follow and a preference she can only guess at.

Weeks 7–9

Training rather than instructing

The shift that changes everything: giving her the same tools you're learning to use. What to do when your child melts down, refuses food, or won't sleep. Handled well, this is the point at which she stops being someone you manage and becomes someone you work with.

Weeks 10–12

Handover, difficult conversations, and when it isn't working

Making the daily handover a habit that holds. How to raise something difficult without rupture. The class and power dynamics that make this hard, addressed directly. And how to tell the difference between a fixable mismatch and a relationship that has to end.

Small group — deliberately. Few enough that everyone is known, and no one is a spectator.

Duration3 months
SessionsLive with the founding team, in a small group
LanguageHindi & English
Between sessionsReach us on WhatsApp

Message us to hear about dates, structure and fees for the next cohort.

This is for you if

  • Households with a full-time or part-time nanny, didi, or daycare arrangement
  • Parents whose caregiver is with the child for a significant part of the waking day
  • Working parents who want consistency across everyone raising their child
  • Anyone who has tried repeating instructions and found it doesn't work

This is not for

  • Finding or sourcing a caregiver — we don't do placement, and won't pretend to
  • Employment law, contracts, or wage disputes
  • Households without regular paid childcare
By the end

What you'll walk away with.

  • Three rules, written down, that your caregiver can actually follow
  • A five-minute handover that tells you what you need to know
  • Language for correcting something without damaging the relationship
  • A shared approach to the moments that go wrong most often
  • A clear read on whether the arrangement is working, and what to do if it isn't
About Purnam From surviving to thriving

Parent better. Parent lighter. Parent together.

Purnam is an AI-native parenting companion for modern Indian families. A structured programme, a smart companion that knows your family, and a small, honest community of parents — built to take you from surviving the day to thriving across the years.

Parenting that hasn't been handed down — for the generation that wants to parent differently than they were parented, but has no cultural template for it.

Purnam · our positioning

Who's behind this

Parents, building from the inside.

Purnam is built by a founding team with 18+ years across big tech, startups, and growth-stage technology companies — and, more to the point, by parents currently inside the early-childhood years themselves.

Vineet

  • B.Tech, Electrical Engineering, IIT Bombay
  • Engineering leadership at Microsoft, Slintel (acquired by 6sense) & Asus, Taiwan
  • 18+ years across big tech & startups; 10+ years coaching leaders & teams
  • Parenting coaching, human transformation & EQ — Western & Indian methods

Ishani

  • B.Tech, Computer Science, IIT Delhi
  • M.S. Computer Science, University of Wisconsin, USA
  • Engineering leadership at Microsoft, ThoughtSpot & APT (HFT)
  • 18+ years across deep tech & big tech

Parents to a toddler ourselves — building Purnam to help Indian families move from surviving to thriving.

Where this comes from

Purnam's approach draws on modern developmental psychology — attachment, emotional regulation, behavioural coaching — held alongside Indian contemplative traditions as practical tools rather than belief.

We are advised by senior practitioners in human transformation and behavioural coaching. Where the evidence for something is strong, we say so. Where it is contested, we say that too.

To be clear
Not a milestone tracker Not a parental-controls app Not academic preparation Not clinical care No genius claims No guaranteed outcomes
Good questions

Answered plainly.

Is it bad that my child is attached to the nanny?
No — it's usually a good sign. Children form attachments to the adults who care for them consistently, and a child who is securely attached to a caregiver tends to do better, not worse. The feeling it produces in you is real and worth acknowledging, but it isn't evidence of a problem.
How do I get her to stop using screens when I'm not there?
Usually not by banning them, because screens are often the only tool she has for a hard moment. The approach that works is giving her two or three alternatives that actually work on your child, and then agreeing a limit together. A rule without a replacement tends to last about a week.
How do I correct her without offending her, or her leaving?
This is the question almost every parent has and almost nobody asks out loud. It's a large part of what the programme covers — the framing, the timing, and the specific language. The short version: correcting a behaviour lands very differently from correcting a person.
How much should I explain versus simply instruct?
More than most households do. An instruction has to be remembered; an explanation can be reasoned from when a situation comes up that you didn't anticipate — which is most situations. This is the single biggest difference between households where this works and households where it doesn't.
My in-laws and my nanny give my child completely different instructions. Where do I start?
With the adults, not the child. When several adults in a household are pulling in different directions, the fix is an agreement between them rather than a rule imposed on any one of them. We work on this directly, and it pairs closely with our programme on joint-family dynamics.
Will you help me find a nanny?
No. Placement is a different business and we'd be bad at it. This programme is about working well with the caregiver you already have.
Ask us anything

One message is all it takes.

Message us on WhatsApp about Built for the Village — dates, structure, fees, and whether it fits your situation.

Or just ask your actual question. That's what the line is for. Someone from the Purnam team will get back to you.

Purnam offers parenting support and education. This is not paediatric, medical, or mental-health treatment, and it is not a substitute for care from a qualified professional. Every child and family is different; nothing here is a promise of any particular outcome.